GreenRich devotes to develop Green Products

Editor：Plastics Industry Development Center / Nancy Pan

21st century industries face many challenges; the global environmental concerns, the regulations of World Environment-protection Organization, also known as the WEO, the impetus of environment protection policies by countries around the world, along with the consumer’s increasing awareness of environmental issues, pushed “Going Eco” to become one of the major goals for every industry.

Green Rich Technology, a SME enterprise which is located in the Kwan-Yuan Science Park in Chu-Nan, was founded in 1998. Upon the eleventh year of operation, GRT has become a leading manufacturer of digital photo image components. The company focuses on developing and selling Organic Photo Conductor, which is considered to be a core component that can be used in mono and color laser printer, fax, copier machine and many other digital imaging products. GRT is now a world renowned supplier within the digital imaging industry.

Over the past few years, GRT has devoted itself to the advancement of the environmental protection methods in establishing policies for energy saving and recycling. The recently established clauses of RoHS and WEEE along with market demand of eco-friendly products alerted GRT’s establishment of a mechanism to control all the hazardous substances like Pb, Cd, Hg, CrVI, effectively. With the support and supervision of the Plastic Center, GRT established IEQC 080000, the toxic substance process management system that was built upon the framework of ISO 9001. This quality management system helps to systemize the management of hazardous substances. The system was completed and certified in Oct. 2008 and can alleviate the management burden of producing eco-friendly products.

President Billion Lee is certain that through the mechanism of IECQ OC 08000, GRT is able to help control hazardous substances, prevent pollution, meet WEO standards and comply to customer demands.

Starting from the second half of 2008, the economic slump induced a downward spiral of sales for many industries. However, during such adverse circumstances, GRT’s sales increased by 20%, and the eco-friendly products greatly boosted the overall satisfaction among customers, even the average selling price increased by 2.26%. These records, once again, proved that going eco was the right decision to make.

The Asian Print Supplies Expo was held in Nov. 2008 Shanghai and 400 companies attended the expo, including GRT. In addition to displaying the newest-developed OPC drums, GRT presented the certificate of IECQ QC080000, which raised buyer interests and impressed them on how a SME can contribute to environmental protection.

The customers of GRT have now established faith in the company’s control of using hazardous material, giving GRT the opportunity to smoothly expand its business in the global market. This comes to show that President Lee’s management philosophy, Environment protection concept, will eventually generate great prosperity for this company and our environment.